Marketing is the last black box in the business.
A complete, scored diagnosis of your marketing engine - 17 categories, 176 assessment areas, every score backed by evidence - and the roadmap to fix it. Three to six weeks, not three months.
Most companies can tell you what marketing does. Almost none can tell you what it's good at. Revenue has a forecast, product has a roadmap, finance has an audit... while marketing has opinions.
Generic audits make the fog worse.
Two shapes dominate the market. One is too abstract to act on, the other too narrow to explain anything. Both leave you paying for a document instead of a decision.
The framework dump
Forty slides of maturity models and 2×2s. Impressive, expensive, and impossible to act on. Anyone with a McKinsey template can produce it, and nothing changes on Monday.
The channel checkup
A look at ads and SEO in isolation, blind to the strategy above them and the team below. It treats symptoms one at a time and misses the disease.
Neither one tells you what to actually do next.
The Gossamer Net. The whole engine, on one dial.
17 categories, 176 assessment areas, four layers - Strategy, Tactics, Team and Reporting - each scored 1 to 5 against the bar your stage actually demands, with Priority 1 flags on what cannot wait.
Every score is capped by its evidence: the ladder runs from one person's account to independently verified proof, and a score is only allowed to be as high as the rung beneath it.
Ask anyone who audits your marketing what a 3 means. Then ask us.
Expert recommendations based on a clear thread of evidence
Every claim pulled and cited from source data, interviews and artefacts.
Scored against the bar your stage demands, not a universal ideal.
Senior operators own every score. AI does the legwork, never the call.
Stop, Fix, Scale. What to do, not considerations.
A roadmap you run. Not a report you file.
Everything is sourced, so any finding can be traced back to the evidence behind it - and everything lands where your team already works.
Every category, 1 to 5, banded strong, on bar or below bar.
The one pattern that explains the whole picture.
The few things to fix and protect first.
Directive moves - what to do, not considerations.
Impact and complexity, sequenced into now, next and later.
Capture. Diagnose. Synthesise.
Interviews, artefacts, source data - and an outside-in read of your funnel the way a buyer sees it. Hours from your team, not days.
Every area scored against its rubric, every score tied to evidence, anomalies flagged and challenged before anything ships.
The scorecard, the golden thread, the Priority 1 list, the roadmap - written near-final, delivered where your team works.
Three to six weeks, scoped per company. Audit fees part-credit into follow-on work.
The measurement layer.
One instrument, every company, comparable scores - marketing stops being a black box across the book.
Your team decides; the instrument measures: a scored, evidence-backed read per company, comparable across the portfolio, and independent - the one thing an internal assessment can never be in an exit data room.
When a company lands: what did we actually buy, marketing-wise? A scored baseline and the Priority 1 list, feeding the 100-day plan.
When functions merge: one scored map of every team, brand, stack and channel - and a design for the single engine, staffed by evidence.
Twelve to eighteen months before the process: fix what's below bar and walk into vendor DD with a documented, improving engine.
Every audit doubles as a hiring brief: the instrument sees skills and engines, not seats and org charts.
17 years in B2B SaaS marketing leadership across fintech, AI, HR tech and enterprise SaaS. MBA, Warwick Business School. Based in Amsterdam. I run the audits myself, and I own every score in them.
German native. Eight years building and scaling revenue engines across EMEA, from first sales hire to enterprise motions. If marketing and sales tell different stories, the engine isn't finished - I make sure they don't.
See clearly. Then build.
Book a working session. Bring whoever owns the growth question - we'll walk one category of your engine through the instrument and you'll know by the end of the hour whether this is worth doing properly.
Book a working session →