From AI mandate to a marketing function that runs on AI.
Gossamer embeds as your AI marketing leadership. We design and implement the operating model in 3 to 6 months, then hand the engine back to your team.
For B2B SaaS teams of 5 to 50 people, €1M to €15M ARR. Engagements €10K to €100K · scoped to outcomes, not hours.
Marketers with technical fluency, building your AI workflow from inside your team.
Move from an AI mandate to an AI implementation your marketers actually use.
Most AI transformations fail in the same place: a tool gets bought, a pilot gets run, and six months later the team is back in the old workflow with a licence bill. The inversion that works is marketing expertise first, AI depth second - people who know what the workflow is for, building the model into it.
Where the Engine sits
The Engine is the third rung of one ladder. You can start here if the mandate is live - but the teams that get the most out of an AI operating model are the ones that know, with scores, which parts of the engine are worth automating.
See
The Gossamer Audit scores the engine.
Build
Fractional Marketing Impact fixes it.
Automate
The Engine makes it run on AI.
Three phases. An engine your team can steer.
Diagnose
Where marketing actually breaks with AI, what governance needs to hold, and the plan - including the partner and vendor list.
Build
The operating model shipped: workflows, vendor integration, coaching, a weekly cadence. Your team in the loop from week one.
Hand Over
Documentation, vendor relationships transferred, decision calibration, hiring support.
Most engagements run 3 to 6 months. Hours scale by phase - roughly two days a week through Diagnose, tapering through Build and Hand Over.
Said out loud, so nobody finds out in month two.
We do not license, sell, or build proprietary infrastructure for you to maintain alone.
Ready to stop running pilots and start running an engine?
Book a 30-minute call. We'll talk through where your marketing function sits today, where the AI mandate actually lands, and whether Gossamer Engine is the right shape for it. No pitch deck. No pressure.
Book a call →