Gossamer embeds as your AI marketing leadership. We design and implement the operating model, then hand over the engine back to your team.
For B2B SaaS teams with 5–50 people. Engagements typically run €10K to €100K across 3 to 6 months. We scope to outcomes, not hours.
Move from an AI mandate to an AI implementation that your marketers actually use.
The workflows keep breaking. New model ships, you patch the tooling, then the breaking starts again. Your vibecoded setup worked for a month, then it suddenly didn't. Even the things that did get built aren't being used. The marketing function still works the way it did in 2023.
The Gossamer Engine is for B2B SaaS startups and scaleups who want to move from an AI mandate to an implemented way of working. We come in to design and implement the operating model your marketing function actually needs. Then we walk away when your team can steer the running engine themselves.
Larger companies run the forward-deployed-engineer playbook. Put a GTM engineer inside the marketing team and watch them build. The problem is they can read the data without knowing which numbers to look at. Or build the workflows that don't align with daily reality due to missing Marketing knowledge. In-house marketing teams often lack the hands-on experience with AI tools, which is why the vibecoded build they barely understand sits unused. We invert that, bringing in Marketers with the depth to translate AI into an operating model your team can actually run.
How it works
01
Weeks 1-2
We look at where your marketing function actually breaks when AI gets bolted on. Which workflows survive automation, which ones get rebuilt, which ones quietly stay human. What governance you need so a regulator or a CFO can ask the obvious questions and get clean answers. By the end of the second week, leadership has the plan, the partner list, and the won’t-do list.
02
Weeks 3-10
The operating model gets designed and shipped, not described. Workflows running with AI in the loop where we said it should be, humans where we said they should be. Vendors selected and integrated. Your Ops lead coached through the build, or a contracted partner doing the technical build with us on the architecture. Weekly shipping cadence, same as it ever was. By the end, the engine is running, not in slides.
03
Weeks 11-16+
We make ourselves redundant on purpose, same as the fractional CMO side. The difference is what gets handed over. The operating model documented. Vendor relationships transferred to your Ops lead. Decision authority calibrated for what your team can actually own. Hiring support if you decide a permanent senior role makes sense. By the time we leave, your team should be a little annoyed at how easy we’ve made our absence.
From founders and marketing leaders who chose capability over noise.
Derrick's extensive digital marketing expertise has been a great resource for the company. Thanks to his strong knowledge and experience in this area, we were able to launch a new website, new branding, and new marketing channels that we had previously not maximized.
Collaborating with Derrick has been instrumental in shaping Datavillage's initial growth strategy—from definition to execution. His structured and insightful guidance enabled us not only to clarify our direction but also to lay the essential groundwork for expanding our sales reach and strengthening our market positioning.
Derrick consistently delivered a commendable performance, embodying the qualities of dedication, creativity, and strategic thinking. His ability to navigate the rapidly evolving fintech landscape has been instrumental to our organization's success.
I want to emphasize again how well you are doing on LinkedIn, your CTR rates are in the top 1% of our clients! In fact, it's incredibly rare to see this performance on LinkedIn, with the benchmark being between 60% and 70% lower—so congrats on this success!
Book a 30-minute call. We’ll talk through where your marketing function sits today, where the AI mandate actually lands, and whether Gossamer Engine is the right shape for it. No pitch deck. No pressure.
01
30 minute intro call where we look at where your marketing function sits today.
02
We share a fit assessment within 24 hours.
03
If we’re aligned, we’re ready to embed within 2 weeks.
FAQ
Questions teams ask before booking the intro call.
How is this different from your fractional CMO offer?
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The Fractional CMO offer is for B2B SaaS teams that need senior marketing leadership to rebuild the marketing function from the ground up. The AI Engine is for teams whose marketing function exists but isn’t running on AI yet. Different problem, different scope of work, different sequence. If you’re not sure which one your situation actually is, the intro call sorts that out in twenty minutes.
How does pricing work, and what’s the typical engagement length?
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Engagements typically run €10K to €100K across 3 to 6 months. Pricing scales with complexity and expected outcomes. We share specifics after the intro call once we understand what your engagement actually needs.
What if it’s not the right fit, or things change?
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We check in at the 30-day mark. If the engagement isn’t doing what we said it would, we’d rather tell you than let it drift. Most engagements run their full course. The few that don’t usually become something else, a tighter scope or a hand-off earlier than planned, because the original scope wasn’t the right shape. We don’t try to keep working on projects that should naturally end.
Do you replace my existing marketing team?
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No. The engine is built around the team you already have. The most common shape is one of Gossamer's senior marketers embedding alongside a your digital marketing team build alongside us. This co-creation is key to understanding what is being built, why it's the right specific fit for your organisation, and helps smooth the handover process once we're done.
What happens in the first 30 days?
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Weeks 1 and 2 are Diagnose. By the end of week 2 you have a written plan, a workflow list, and a won’t-do list. By day 30, the build is underway. The first two or three workflows have been picked, the operating model design is in draft, and the first vendor decisions have been made or scheduled. If the engagement isn't a fit we know by day 30. So do you.
Some jobs look like Gossamer from a distance. They aren’t. Here are the eight we refuse most often.
You need someone to build agents in CrewAI, LangChain, or whichever stack your engineering team has settled on. Hire a GTM Engineer. There are good ones in the market and they cost less than us. We will bring one in if a build needs them. We will not pretend to be one.
You need someone to handle data pipelines, vector databases, or the infrastructure that supports AI across the whole organisation. That sits in engineering, not marketing. We do not play there.
Your marketing team is thirty people across four geographies and you need a global change-management programme. That’s a different shape of engagement at a different price point. The very large firms exist for a reason and you can afford them.
You want someone to come in for two days and run a workshop on using ChatGPT and Claude inside marketing. Tool vendors will train your team for free. Half the LinkedIn ecosystem will train them for less.
You want us to make your CMO look like an AI thought leader on LinkedIn. Personal brands are personal. We can shape the underlying strategy and the public narrative of what your team has actually shipped, but the person on the byline has to be the person doing the work.
You want a strategy sprint, a slide deck, and nothing else. We will sell you the diagnosis if you ask for it. We will also tell you it is the cheapest and least useful version of what we do, and that the discount we offer if you continue into the build phase is calibrated to make that point.
You want a prioritised list of forty AI use cases to take to your board. Anyone with a McKinsey template can produce that. We are interested in what your marketing function looks like in motion six months from now, not in the slide that gets the budget approval.
You want someone senior, hands-on, in the agent-building weeds for two days a week. That title exists. The people who fill it are technical operators with marketing context. We are the inverse. Different talent pool, different pricing, different work. Refer-out, partner-with, but not us.
We do not license, sell, or build proprietary infrastructure. Software-agnostic by design, not by accident. Ask which tools we’d choose. We’ll tell you.