Audit, fix, scale. Gossamer leaves no area of B2B SaaS marketing unturned. Reviewing over 150 assessment areas, we fix what we find, build the foundations of scale, and hand the engine to your team once it runs smoothly without us.
Built for European B2B SaaS teams of 5 to 50 people, €1M to €15M ARR. Every retainer is tied to the outcomes we agree at the start.
The table shows Fieldmark, a company we made up so we never show a client’s numbers.
Gossamer strips the noise out of growth and rebuilds from simple systems – rigorous data, clear decisions, work your team can run.
You get one instrument that scores what your marketing actually is today, and senior operators who stay to move that score.
Stored in Notion, Obsidian, Google or however your team works.
Gossamer is built for B2B SaaS teams with 5 to 50 people, typically €1M to €15M ARR, where marketing feels noisy, underpowered, or structurally unclear.
You’ve hired marketers. Maybe an agency too. But the pipeline isn’t filling because nothing connects, and nobody can say which part is broken.
We score the engine, find the real constraint, and rebuild the system around it – so the argument about what to fix ends.
You’re about to hire into a vacuum. A marketing lead joining without positioning, a segment choice or a plan spends their first six months inventing all three, alone.
We build the strategy first, so the hiring brief is ready and your new marketing lead starts with a plan already in place.
Your website says one thing, sales says another, and nobody can tell what’s working.
Three agencies, a freelancer, and a half-used HubSpot. One scored read of the whole engine replaces opinion with evidence – one strategy, one owner, one system.
We’re not the right fit if you need a social media manager, an agency to put out short-term fixes, or someone who’ll just validate decisions you’ve already made.
17 categories, 158 assessment areas, four layers – Strategy, Tactics, Team and Reporting – each scored 1 to 5 against the bar your stage actually demands, with evidence behind every number. Not every channel matters equally to every business – the scoring is weighted to how your company actually grows, and a score is only as high as the proof behind it.
The age of endless retainers and scope creep is over. We’re short-term by design – and we come back to check the score.
We find the constraint that’s actually limiting growth; whether that’s positioning, measurement, channel fit, sales handoff, or team capacity. Leadership aligns with Gossamer on the plan and the “won’t do” list.
Weeks 1–2
Eliminating random acts of marketing. We install the minimum viable system, bespoke to your business needs. Forcing tough “where we don’t play” conversations in the boardroom. Positioning that survives contact with real buyers. Clean measurement. 2 to 4 channels that reinforce each other. Whatever is needed, run through a weekly shipping cadence.
Weeks 3–10
We make ourselves redundant on purpose. Playbooks, dashboards, hiring support, coaching, and an operating rhythm your team runs without our help.
Weeks 11–16+
Most teams see the strongest results in 3 to 6 months. Every engagement closes with a 90-day re-score against your baseline – the score that proves the system held.
Co-Founder & CEO
I’ve spent 17 years in B2B SaaS marketing leadership across fintech, AI, HR tech, and enterprise SaaS. MBA from Warwick Business School. Based in Amsterdam. I’m not an advisor who sends slide decks. I embed in your team and build the thing with you.
17+ years B2B SaaS · Fintech · AI · Enterprise SaaS · MBA, Warwick Business School · Amsterdam
Connect on LinkedIn
Co-Founder & CSO
German native. Eight years building and scaling revenue engines across EMEA, from first sales hire to enterprise motions. If marketing and sales tell different stories, the engine isn’t finished – I make sure they don’t.
8 years revenue leadership · Enterprise & mid-market · German native · EMEA
Connect on LinkedInFrom founders and marketing leaders who chose capability over noise.
“Derrick’s extensive digital marketing expertise has been a great resource for the company. Thanks to his strong knowledge and experience in this area, we were able to launch a new website, new branding, and new marketing channels that we had previously not maximized.”
“Collaborating with Derrick has been instrumental in shaping Datavillage’s initial growth strategy — from definition to execution. His structured and insightful guidance enabled us not only to clarify our direction but also to lay the essential groundwork for expanding our sales reach and strengthening our market positioning.”
“Derrick consistently delivered a commendable performance, embodying the qualities of dedication, creativity, and strategic thinking. His ability to navigate the rapidly evolving fintech landscape has been instrumental to our organization’s success.”
“I want to emphasize again how well you are doing on LinkedIn, your CTR rates are in the top 1% of our clients. It’s incredibly rare to see this performance on LinkedIn, with the benchmark being between 60% and 70% lower.”
Here’s what happened when Gossamer embedded in teams.
8 figure pARR
Against a 6 figure marketing budget
Built a marketing function from the ground up that delivered 8 figure ARR pipeline for a Series A fintech over a 12 month period. Over 80% of new ARR was marketing influenced, over 85% of pipeline was target ICP, with win-rates north of 20%.
Fintech · Series A
+202%
US and UK Marketing revenue target attainment
Launched the first field and digital marketing efforts for a European-based scaleup targeting growth outside of Europe, hitting targets 5 months ahead of schedule and doubling expected performance.
HRTech · PE Portfolio
−60%
Cost per “must win account” lead
The marketing team was lean, with too few hours to tackle anything beyond high-impact initiatives and low-hanging fruit. Gossamer built an “ABM lite” campaign generating hundreds of qualified MQLs as touchpoints in enterprise SaaS sales cycles, 60% cheaper than previous campaigns.
Fintech · Series A
+68%
Increase in qualified digital leads
Interim marketing leadership that stabilised a declining SQL pipeline. After organic traffic collapsed due to AI overviews, Gossamer scaled digital leads while reducing CPL by 40%.
Professional service automation · PE portfolio
4 weeks
To cohesive positioning
Positioning at an early stage towards a new vertical is a difficult task for any startup. Gossamer ran workshops with the cofounding team, refined early positioning and pursued a partner-led strategy to provide traction when no budget was available.
AI / ML · pre-seed
Essays drawn from interviews with marketing leaders and from the work itself.
Thirteen interviews, ten pillars, and a framework for what marketing leaders actually do when they don’t have what the playbooks assume.
6 min readA 70/30 activation-to-brand split feels eleven times worse than 90/10. Not because of strategy, because of how the brain evaluates losses under constraint.
22 min readMore prior experience produces better pattern recognition and worse calibration when the domain changes. The GPS is confident. The map is wrong.
21 min readThe document titled Strategy is theatre. Your real strategy is whatever survives the Wednesday standup.
6 min readBook a 30-minute call. We’ll talk through where you are, where you want to be, and whether Gossamer is the right choice for you. No pitch deck. No pressure.
Book a callQuestions founders usually ask before booking a call, answered upfront because clarity shouldn’t wait.
