Senior operators join your team, fix what we find, build the foundations of scalable growth, and hand over once it runs smoothly without us.
We work on performance retainers, often tied to outcomes we agree at the start.
Gossamer is built for B2B SaaS teams of 5 to 50 people, typically EUR 1M to EUR 15M ARR, where marketing feels noisy, underpowered or structurally unclear.
You’ve hired marketers. Maybe an agency too. But the pipeline isn’t filling because nothing connects, and nobody can say which part is broken.
We evaluate the growth engine, find the real constraint and rebuild the system around it, so the argument about what to fix ends.
You’re about to hire into a vacuum. A marketing lead joining without positioning, a segment choice or a plan spends their first six months inventing all three, alone.
We build the strategy first, so the hiring brief is ready and your new marketing lead starts with a plan already in place.
Your website says one thing, sales says another, and nobody can tell what’s working.
Three agencies, a freelancer and a half-used HubSpot. We review all of it, replace opinions with evidence, and leave you with one plan and one owner.
We’re not the right fit if you need a social media manager, an agency to put out short-term fixes, or someone who’ll just validate decisions you’ve already made.
Gossamer strips the noise out of growth and rebuilds from simple systems: rigorous data, clear decisions, and work your team can run.
Nobody can fix everything at once. We use evidence to choose the marketing your business needs now, then add the rest in a clear order.
Plans shift, and ours shift with them. We review priorities with your team every week, so the work adapts while the goal stays fixed.
You work with people who have led B2B SaaS marketing and sales teams, so the work moves quickly and lands precisely from the first week.
You see on one page which parts of your marketing are working, which are not, and which to fix first. Each area is scored from 1 to 5 against what a company at your stage needs, with evidence behind every score, and channels are weighted by how your business grows.
The age of endless retainers and scope creep is over. We’re short-term by design, and we come back to check the score.
We find the constraint that’s actually limiting growth; whether that’s positioning, measurement, channel fit, sales handoff, or team capacity. Leadership aligns with Gossamer on the plan and the “won’t do” list.
Weeks 1 to 2
We install the minimum viable system, bespoke to your business needs. Forcing tough “where we don’t play” conversations in the boardroom. Positioning that survives contact with real buyers. Clean measurement. 2 to 4 channels that reinforce each other. Whatever is needed, run through a weekly shipping cadence.
Weeks 3 to 10
We make ourselves redundant on purpose. Playbooks, dashboards, hiring support, coaching, and an operating rhythm your team runs without our help.
Weeks 11 to 16+
Most teams see the strongest results in 3 to 6 months.
Stored in Notion, Obsidian, Google or however your team works.
At handover your team gets the full record, with the reasoning behind every change.
Co-Founder & CEO
I’ve spent 17 years in B2B SaaS marketing leadership across fintech, AI, HR tech and enterprise SaaS, including building a marketing function from scratch through a Series B. I hold an MBA from Warwick Business School and live in Amsterdam. I join your team and build alongside you.
Connect on LinkedIn
Co-Founder & CSO
I’ve spent eight years building and scaling sales teams across EMEA, from first sales hire to enterprise deals, and I’m a native German speaker. When marketing and sales tell different stories, the work isn’t finished, so I make sure they tell the same one.
Connect on LinkedInFrom clients and former employers who worked with our team.
“Derrick’s extensive digital marketing expertise has been a great resource for the company. Thanks to his strong knowledge and experience in this area, we were able to launch a new website, new branding, and new marketing channels that we had previously not maximized.”
“Collaborating with Derrick has been instrumental in shaping Datavillage’s initial growth strategy, from definition to execution. His structured and insightful guidance enabled us not only to clarify our direction but also to lay the essential groundwork for expanding our sales reach and strengthening our market positioning.”
“Derrick consistently delivered a commendable performance, embodying the qualities of dedication, creativity, and strategic thinking. His ability to navigate the rapidly evolving fintech landscape has been instrumental to our organization’s success.”
“I want to emphasize again how well you are doing on LinkedIn, your CTR rates are in the top 1% of our clients. It’s incredibly rare to see this performance on LinkedIn, with the benchmark being between 60% and 70% lower.”
Here’s what happened when Gossamer embedded in teams.
8 figure pARR
Against a 6 figure marketing budget
Built a marketing function from the ground up that delivered 8 figure ARR pipeline for a Series A fintech over a 12 month period. Over 80% of new ARR was marketing influenced, over 85% of pipeline was target ICP, with win-rates north of 20%.
Fintech · Series A
+202%
US and UK Marketing revenue target attainment
Launched the first field and digital marketing efforts for a European-based scaleup targeting growth outside of Europe, hitting targets 5 months ahead of schedule and doubling expected performance.
HRTech · PE Portfolio
−60%
Cost per “must win account” lead
The marketing team was lean, with too few hours to tackle anything beyond high-impact initiatives and low-hanging fruit. Gossamer built an “ABM lite” campaign generating hundreds of qualified MQLs as touchpoints in enterprise SaaS sales cycles, 60% cheaper than previous campaigns.
Fintech · Series A
+68%
Increase in qualified digital leads
Interim marketing leadership that stabilised a declining SQL pipeline. After organic traffic collapsed due to AI overviews, Gossamer scaled digital leads while reducing CPL by 40%.
Professional service automation · PE portfolio
4 weeks
To cohesive positioning
Positioning at an early stage towards a new vertical is a difficult task for any startup. Gossamer ran workshops with the cofounding team, refined early positioning and pursued a partner-led strategy to provide traction when no budget was available.
AI / ML · pre-seed
Essays drawn from interviews with marketing leaders and from the work itself.
Thirteen interviews, ten pillars, and a framework for what marketing leaders actually do when they don’t have what the playbooks assume.
6 min readA 70/30 activation-to-brand split feels eleven times worse than 90/10. Not because of strategy, because of how the brain evaluates losses under constraint.
22 min readMore prior experience produces better pattern recognition and worse calibration when the domain changes. The GPS is confident. The map is wrong.
21 min readThe document titled Strategy is theatre. Your real strategy is whatever survives the Wednesday standup.
6 min readBook a 30-minute call. We’ll talk through where you are, where you want to be, and whether Gossamer is the right choice for you. No pitch deck. No pressure.
Book a callQuestions founders usually ask before booking a call, answered upfront.
